PNRC Executive Director Richard Karpel met last month with Federal Communications Commission (FCC) officials to urge the agency to abandon its proposal to eliminate rules requiring broadcasters to publish notices in local newspapers when they file license applications with the Commission. National Newspaper Association (NNA) general counsel Tonda Rush joined him at the meeting.
The FCC proposal, which was filed in October 2017, is open-ended. Potential outcomes range from elimination of all public notice requirements — the preference of the broadcasters’ association — to maintenance of the existing rules. However, dismissive comments expressed by FCC Chairman Ajit Pai and a fellow commissioner don’t bode well for their prospects.
National Studies Show Newspapers Preferred as Source of Public Notice
Two recent national studies clearly indicate that many people read public notices in their local newspapers. The studies also show that newspapers remain a far more effective medium for public notice than government websites.
Susquehanna Polling and Research’s survey of 1,000 U.S. households, commissioned by the National Newspaper Association (NNA), asked two questions of direct interest to policymakers focused on public notice issues. The first question asked respondents to indicate on a scale of one to seven how often they read public notices in their community newspaper, where one equals “never” and seven means “very often”. The mean score of their response was 3.93, with a full 21 percent saying they read notices in the paper “very often” and 81 percent indicating implicitly they read newspaper notices at least some of the time.