Most states require newspapers to have paying subscribers to publish notices but at least a few grant that authority to free-distribution papers as well. Those requirements don’t change very often which is why it’s so unusual to have two states considering legislation this year that would allow free papers to publish notices.
The newspapers supporting the measures in both states were founded by entrepreneurs in communities where the paid-circulation newspapers have experienced multiple rounds of layoffs and cutbacks in recent years. Taking the other side of the debate are the states’ press associations, both of which oppose the bills.
Christie’s Effort to Eliminate Newspaper Notice in NJ Stalls
It isn’t unusual for politicians seeking revenge for negative press coverage to retaliate by sponsoring legislation that would eliminate public notice advertising in newspapers. It is unprecedented, however, for the press to openly acknowledge the lawmaker’s intentions and to dub the legislation a “newspaper revenge bill.”
Such is the bruising nature of politics in New Jersey, where Gov. Chris Christie’s effort to move all public notices in the state to government websites was withdrawn from consideration on Monday afternoon. But the newspaper industry isn’t out of the woods yet. The bill remains active and Christie has vowed to make it his “top priority” in 2017. The speaker of the General Assembly has also announced his intention to return to the issue “very soon.”