Consumers trust newspaper advertising over online advertising, finds a recent report by the Nielsen Company.
The report, Global Trust in Advertising and Brand Messages, found that traditional newspaper advertising is among the most trusted forms of paid advertising. The survey was conducted in early 2013 and polled 29,000 internet respondents from across the globe.
As newspapers face renewed efforts in 2014 to pull public notices from newspapers onto the Web, it is crucial for legislators to understand the importance of newspapers as a trusted source of content for consumers.
Arkansas Pig Lot Raises Stink with Legal, but Insufficient, Notice
Residents of Mt. Judea, Ark., were surprised to learn recently that their peaceful community is about to become host to a hog farm that will house up to 6,503 hogs. Residents of the town, through a coalition of environmental groups, say that while notices about the development of the C&H Hog Farm may have been legally sufficient, few in town knew about the approval processes.
PNRC Criticizes Tennessee Open Meetings Notice Requirements
Tennessee newspapers are the most viable medium for public notices in the state, but the citizens cannot be fully informed if the notice requirements for public meetings do not mandate sufficient information to be meaningful, the Public Notice Resource Center (PNRC) told the Tennessee Court of Appeals for the Middle District of Tennessee in February.
PNRC filed an amicus brief in Fisher v. Rutherford County Regional Planning Commission, a review of an appeal by a citizens group, who protested the building of an Islamic Center in a rural area near Murfreesboro, TN. The notice of the Planning Commission’s meeting to review the center’s proposed site plan was published in the Murfreesboro Post, but did not provide an agenda, nor give any indication that the Commission planned to act on the center’s proposal.